The jeans featured on M8Denim are designed by people like you and me. We covet ideas and designs from individuals from all countries and cultures, with or without formal design training.

Designed Online

Simply design your ultimate jean and submit your ideas online.  Designers receive the profits of all their jeans sold.

Celebrating the Individual

Individual designers have complete creative control, free from corporate control and influence. Designers themselves become “the face” of their own line of jeans giving them global profile and recognition. Personal profiles of designers feature on the website and designers who sell the most join our M8Denim Designer Hall of Fame.

Collectively Owned

The powerhouse of M8Denim is a global online collective of hundreds of fashion enthusiasts who contribute to the design and marketing of their denim lines.  

Limited Edition

How do you create a unique style that is all your own if your bank balance doesn’t stretch to haute couture? The jeans featured on M8Denim are created in limited runs and made available for limited periods of time so you’ll have to be fast to get your hands on a pair. And you can be guaranteed you won’t see them everywhere you look.  We want you to be stopped in the street and asked where the hell you got them from.

What are the M8Denim brand values? 

We want our community to help us define what the M8Denim brand stands for. We have had a red hot go ourselves but we are now looking for some help from you. This is the draft that we have come up with but it needs to be knocked into shape.

New Way of Doing Things – we demystify the fashion industry by removing the trend filters that reside in the hands of a few

Unshackled and Non Conformist – nobody tells us what jeans we can or can’t design, make, market and wear

Freedom of Expression – no formal design training is required and we encourage you to design the jeans you like

Diversity – we celebrate the global diversity of people, culture and design trends

Designer Recognition – you can strut your stuff in front of the world and be recognized and rewarded for the talented individual you are

Ethical Sourcing – our contractors are continually monitored to ensure that they meet a strict code in relation to workers rights, workers pay and environmental impacts